Today i am joined by Garry Plummer who is the managing director of Target Darts the darts manufacturers who supply some of the best players in world darts, garry is very famous for redesigning the sixteen times world darts champion and legend of darts Phil Taylors new darts since joining target.
TS: Thanks for joining me Garry, so what is your job role at target darts and what do you do on a daily basis?
GP: “My job role is leading the most creative team of people in darts. My day starts with talking to our team in our Japan office and then onto our team in our China factory. Keeping an eye on each department of the business and occasionally losing the odd game of darts with my staff”
TS: “You are known for redesigning Phil ‘The Power’ Taylors darts when he joined Target, where did u start to get ideas for the dart did Phil tell you exactly what he wanted or did you come up with an idea of your own?
GP: “We started off by showing Phil things he’d not thought possible on a dart and hadn’t seen before. We then worked closely with Phil to tweak each tiny detail to suit him exactly. This led to the Power 9Five, a combination of a reassuring weight and shape for Phil, with the additions of modern Target technology with the unique Pixel grip and Titanium Shaft. Phil knows what he wants, but is also willing to try new things, always striving to improve, In many ways Phil and I share the same outlook, we both strive for perfection in what we produce without compromise”
TS: “You have a magnificent team at target with the likes of Dave Chisnall,Stephen Bunting,Ricky Evans,Darryl Fitton,Tony O Shea and of course Phil Taylor and Keith Deller bit most recently Darts Legend and sky sports pundit Wayne Mardle you are launching a new shirt and darts for wayne is this correct i have to say the darts look stunning, you must be so proud of the team of players you have ?
GP: “We are very proud of all our players. We love our team, each one of them is a great ambassador for our brand. Yes we are launching a shirt for the Wayne Mardle fans, we hope to see a few of them being worn in the crowd at Ally Pally”
TS: There was a Target product launch last month how did it go and please tell me about some of the new products from target that darts fan will be excited about..
GP: The Launch was fantastic, We brought out a brilliant range of new and innovative products. The great thing about our launch is our customers and regular players don’t just see the new product but get to test them,The launch lets us set our stall out and show the world of darts what we have in store for them, Elysian was the headline product and what a launch opener, It was limited to 200 sets of Steel and 200 sets of Soft tip which sold out in just 2Hours, Elysian is Innovation at its best and is our concept for the future of dart design, We also brought out the latest Adrian Lewis Dart, the Generation 3 which has proved to be very popular, One of my highlights from the product launch was the Vision 360 Dartboard Lighting System which will be available to buy shortly. The Vision 360 has been a long time in design and testing and is hopefully going to be a game changer for players around the world. The light gives you a well lit board and offers consistency, as well as no shadows”
TS: Do many players come to you saying they want their darts tweaking a little or for advice or come down for a chat ?
GP: “Yes we have the players come in sometimes they are looking to try new shaft and flight set ups, We love all our players coming in for a coffee talking about changes they would like and trying some of our new products. The equipment they use supports their livelihood and we help to ensure they have exactly what they need to win”
TS: Phil Taylor is always praising the guys at target for all they do for him and his darts that surely must make all your efforts worth while it must be great having the best darts player ever representing Target..
GP: “Having the most successful player of all times at Target has been amazing for us. Since we signed him the team has been buzzing and is helping take Target forward. We do our upmost to support Phil and he appreciates that. He knows everyone at Target and often comes in for a coffee and a chat with the team. So yes, having the Taylor seal of approval on what we do and how we make darts certainly make it all worthwhile”
TS: Whats in store for the rest of the year at Target Darts?
GP: “Well we have some pretty revolutionary Pro Grip Spin shafts to launch later this year which use a special Hydro Gel to ensure a perfectly smooth and reliable spin on the shaft. Our Pro Grip shafts are really popular and I hope the Pro Grip spin goes down well. As I mentioned before we also have the Vision 360 lighting system so we are going to be pretty busy in the run up to Christmas”
TS: Do you get to many of the Darts tournaments to cheer on your players representing target ?
GP: “Yes very lucky. I get to travel around to see the players in the Premier League, Dublin, Tokyo, Grand Slam, World Championships. I love being there to cheer on and support our players”
Many thanks to Garry for his time for the interview from Tungsten Stories!